How to Write a Bounty That Actually Gets Results
The difference between bounties that attract top hunters and ones that sit empty comes down to five key elements.
A bounty is a job posting for a single outcome: a qualified meeting with someone you want to sell to. Like any posting, the best candidates skim it in ten seconds and decide whether it's worth their time. After watching hundreds of bounties succeed and fail, the pattern is clear — five elements separate the ones that get claimed in hours from the ones that sit empty.
1. Name real accounts
"Mid-market logistics companies in Germany" is a category. "DB Schenker, Dachser, Rhenus" is a bounty. Hunters scan target lists for names where they have a path — a former colleague, a customer, a friend. If they can't see the names, they can't see their edge, and they move on. Post at least 5–10 named accounts per bounty.
2. Be brutally specific about the title
"Decision-makers" attracts junk. "VP Sales, CRO, or Head of Revenue — not managers, not directors of adjacent functions" attracts exactly what you want. Specificity does double duty: it filters which hunters claim, and it becomes the objective standard a meeting is qualified against later. Vague criteria cause disputes; sharp criteria prevent them.
3. Price for the hunter's effort, not your hope
A warm intro to a C-level executive at a named enterprise account spends real relationship capital. Bounties under $300 for enterprise targets signal that you don't understand what you're asking for. As a rule of thumb: $300–500 for mid-market decision-makers, $500–1,000 for enterprise executives, more if the account is famously hard to reach. Remember — you pay only on success, so the price is pure outcome cost.
4. Explain why the meeting is worth taking
Hunters put their name on the line with every intro. Give them one crisp sentence they can forward: what you do, for whom, and why this specific prospect should care this quarter. If the hunter can't articulate why the meeting is worth 30 minutes of their contact's time, they won't make the intro — and they shouldn't.
5. Respond fast
Claims expire after 72 hours, but the best hunters watch how fast companies respond. A company that approves claims within hours gets a reputation as good to work with — and gets first pick of the best hunters on its next bounty. Treat claim requests like inbound leads, because that's what they are.
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